Realtors have had to get very creative in promoting open houses. Traditional means of signs and flyers are just not enough in today’s world. Postcards and print advertising are expensive and less productive than ever. Realtors have largely turned to the Internet to reach more people and to exposure your listing to many more people than ever before. Conversations generated around social media postings, special events are proving to bring buyers to homes and to cause people to inquire about homes than ever before.