Interviewing Realtors? Can we all agree the ulitmate goal of selling a home is ….to get it SOLD! Statistics show that the majority of buyers will see a home in the first three weeks, after that, “The thrill is gone,” so to speak.
So, let’s look at a Realtor’s role in a transaction and what it takes to get a home exposed and to make a wise investment in today’s market.
Multiple Listing Service
- In our MLS system, a listing is posted and remains “NEW” for four days! Wow,.. 4 days to show up on the “hotsheet.” That’s the area most savvy agents look to when they wake up in the AM and before they head out the door. (but face it, busy agents hit the groud running..so let’s hope they don’t miss your “creampuff!”) The hotsheet posts new listings, price reductions and status changes of listings. It’s important to review this, especially if you are looking for properties that are “buyer specific.” By that I mean, you buyer is very specific (picky). It’s ok… it’s a big purchase, buyers should be specific! You want to make sure that your listing is ready to go with as many photos as allowable and a video is shortly following!
- After those 4 days are up..then what? Again, it’s there, searchable, so make sure it can be found by use of pictures and video and that the description will entice buyers!
- Most Realtors have websites, but content is king, so a website that reaches into the community, showcases area information, neighborhood information and features listings with visual and video appeal is what will reach today’s buyers. 87% of buyers begin their serach on the Internet, and most of those buy homes they have found on the Internet. Websites with photos and videos really bring in the visitors!
- If you’re searching online or in a magazine and find a home with just one picture.. a fuzzy one at that, what conclusion will you draw? If you need to see details and can’t get to the listing, will your Realtor to preview for you? (sellers,..are you listening?)
- Is your Realtor a wallflower? The real estate industry is about networking. I seriously don’t think I’ve met a successful Realtor yet who is bashful, reclusive or introverted. I’m not saying your Realtor should be the class clown, but certainly you want them to talk about your home, share your listings with those who may just have the perfect buyer for that property!
- There are many ways for your Realtor to showcase your home to other Realtors. Local Board of Realtor marketing meetings. We have them once a month..what a great time to talk about your new listings! Realtor socials and community events, broker open houses, office and top-producer caravans. Yes, they work! People remember homes they see, and they fit the home to those “specific” buyers we mentioned earlier!
- Don’t forget Social Media tools and networking. In today’s world, if you want to grow a business, any business, people must be able to find you, to see your product and get information with the click of a mouse. If a Realtor is leveraging social networks, people are getting their message, they are exposing products regularly to today’s buyers.
- I think most would agree.. Realtors are the most social creatures on earth! Most balance home, work, family, community… and they all seem to compliment each other. Realtors are working most all the time, even when it looks like it’s completely unrelated events! (just ask the customer I met last night in line at the movies!) Pick one who likes to have fun and is involved! Remember, Realtors are people too, respect their time just as you would your family or co-workers!
- Choosing which media is effective today is a challenge. Measuring the effectiveness versus the cost of advertising is very important. A wise agent carefully times advertising between print media, radio and tv, web exposure and niche database marketing. It’s a combination of all these mediums that are the most effective.
- Realtors with specialty niche markets may be the best choice for a specfic type property, or in smaller areas it may be the realtor with the biggest tool box, the agent with the tools to attact every type buyer that would be a great fit for your home.
- This probably should have been first on the list! What is your preferred method of contact. If you are one-on-one, then let your Realtor know this. If you are a busy student or business person, perhaps e-mail is best for your updates. If you are on the go, mobile technology, texting and e-mail from the road may work best for you.
- No matter what method you choose, regular communication, market updates, showing feedback and product information is critical to your success, both for buyers and sellers. Ask your Realtor for a communication plan!
There are many great Realtors from which to choose today. Take time to interview. If you are a buyer, avoid the luck of the draw by simply calling on signs. Do your homework, buying and selling a home deserves sound, educated and professional information and resources. Find a Realtor who will give you the best service as you enter your next real estate transaction.
Debbie Kirkland, Realtor . Armor Realty of Tallahassee . www.HomeSalesofTallahassee.com